Which of these is a marketing accountability strategy?

The correct answer, which is about "Boss calls," can be understood in the context of marketing accountability strategies. An accountability strategy in marketing involves ensuring that team members take responsibility for their actions and outcomes in their marketing efforts. Regular check-ins or calls from management (often referred to informally as "boss calls") can serve as a method of oversight and evaluation. This practice allows for direct communication regarding performance metrics, campaign effectiveness, and goal alignment. It facilitates the assessment of each team member’s contributions and supports an environment where individuals are held accountable for their results.

In contrast, the other options have different primary functions. Regular team meetings, while they can foster communication, often focus more on collaboration or strategy planning rather than accountability. Promotional offers are tactics designed to boost sales and attract customers rather than mechanisms for holding staff accountable for performance. Branch incentives may motivate employees but may not directly tie to accountability in the same way that leadership oversight does. Thus, the nature of "Boss calls" aligns closely with the concept of enforcing accountability within marketing teams.