What was a primary reason for delaying advertisements until 2013?

Delaying advertisements until 2013 primarily aimed to avoid damaging dealership partnerships. This approach highlights the importance of maintaining strong relationships in the business ecosystem, particularly in sectors dependent on collaboration with various stakeholders, such as dealerships. By postponing advertisements, the business ensured that existing partnerships were not adversely affected by premature marketing efforts that could misconstrue the company’s readiness or commitment to effective collaboration. Strengthening these relationships often takes precedence in strategic planning, especially when firms rely heavily on the support and alignment of their partners for distribution, promotion, and reputation in the market. Understanding this context reveals the focus on partnership dynamics as a vital component of the overall marketing strategy.