What is a key feature of the Emerald Club?

A key feature of the Emerald Club is that it is free to enroll, making it accessible to a wide range of customers who wish to enjoy its benefits without any initial financial commitment. This element of the program attracts members who are looking for convenience and value in their car rental experience. The free enrollment encourages customer loyalty and engagement, as many users may sign up just to take advantage of the perks associated with being a member, such as faster service and the ability to choose their own cars from the Emerald Aisle.

Other options may involve specific privileges or requirements that could deter potential members. For instance, guaranteed car delivery might imply a premium service that isn't universally offered, while invitation-only membership could significantly limit the availability of the program. Access to an executive aisle without any upgrades might suggest added costs or criteria that could discourage casual users from signing up. In contrast, the straightforward benefit of free enrollment emphasizes inclusivity and ease of access.