What does the 'Close' step in the sales process involve?

The 'Close' step in the sales process is crucial as it involves finalizing the sale transaction. This is the stage where the salesperson secures the customer's commitment to purchase, often encompassing the completion of necessary paperwork, agreement on terms, and the exchange of payment for the product or service. Successfully closing a sale means not only confirming the sale but also ensuring that the customer is satisfied with their decision and feels confident about their purchase.

This step typically follows the presentation of options and discussions about the customer's needs, making it distinctly focused on concluding the sale. While gathering information, presenting options, and welcoming the customer are important parts of the sales process that set the stage for closing, they do not encompass the final act of transaction completion that the 'Close' step signifies. Thus, this step is essential for transitioning from potential interest to a finalized sale.